Choosing Your Fictitious Business Name
One of the most easy but not exactly simple parts of starting a jewelry business is deciding your jewelry trade business name. Your jewelry firm business name is an important part of your brand as a jewelry shop or if you are doing handcrafted jewelry, artist. This also is called branding because it will be part of your identity and it will be on your business cards and letter heads.
Here's some things to avoid:
1. Don’t name it after yourself
2. Don’t name it only as part of what you sell. For example, “John’s, ankle Jewelry’ because you may not eventually even handcraft these.
3. Definitely, don’t use the wrong name on your website or on literature because if you change the name, it will be a hassle to change it everywhere. So get it correct first.
4. Even though that many fashion designers use their names in the business name, don’t because it is not usually a good idea. Find something that defines what you do. For example, handcrafted jewelry businesses may use something Artistic Jewelry Designs or something like that.